Choose a Queenstown city in New Zealand . you have to choose any hotel that are in queenstown . Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination. Answer according to queenstown market.

Q 1 Introduction - describe the current situation regarding tourism and accommodation in your chosen destination

Q 2 Data collection - describe the relevant factors in the external environment

Q 3 (A) Competition analysis - identify the various competitors within the destination

(B) Market analysis - describe the market segments that come to the destination and/or wider region

Q 4 Present a brief SWOT analysis for the property.

Develop a mission statement for your accommodation.

Q 5 Target market strategy - identify in detail the primary, secondary, and various tertiary market segments you will target

Q 6 Product strategy - identify what different products you are planning to offer to the identified target markets (including details of the proposed facility, package arrangements, etc.)

Q 7 Competitive and positioning strategies - explain your strategies for competing with competitors in order to break into the market

Q 8 Conclusion