Choose a region, province or major city.Assume that there is an opportunity to develop and market a new property to supply Hotel and add appeal to the destination.

now a region is New Zealand and city is Queenstown. you have to choose a hotel in queenstown that could be any hotel first give introduction about their hotel.

i have choose sofitel hotel from queenstown and Product is any event and provide slogan to that event.

• Introduction - describe the current situation regarding tourism and hotel in your chosen destination
• describe the relevant factors in the external environment in this you havr to do Pestale analysis about you hotel
• Competition analysis - identify the various competitors within the destination
• Market analysis - describe the market segments that come to the destination and/or wider region
• Develop a mission statement for your hotel.
• Present a brief SWOT analysis for the property
• Target market strategy - identify in detail the primary, secondary, and various tertiary market segments you will target.
• Product strategy - identify what different products you are planning to offer to the identified target markets (including details of the proposed facility, package arrangements, etc.)
• Competitive and positioning strategies - explain your strategies for competing with competitors in order to break into the market
• Conclusion