Choose a service or product related to the Hospitality Industry and develop a marketing plan to successfully introduce your service or product into the market (Vancouver- lower mainland).

Follow the guideline below to assist you:

1. Create your own company (location must be specific)
2. Choose your product or service (already in existence or imaginary)
3. Your product/ service must be approved by your Instructor.
4. You are going to present your marketing plan to a group of investors and financial institutes in order to persuade and influence them to support your business plan financially.

Your Marketing Plan should include the following sections:

1. Identify your business (Who are you?)
2. Describe your product or service (How is your product/service unique? What are your strengths and weaknesses?)
3. Consumer Analysis (Identify your target markets -Who are your customers?)
4. Competitor Analysis (Identify your competitors and compare your market position)
5. Discuss the external factors. Identify any opportunities and threats.
6. Describe your marketing strategies and activities (How will your message reach potential customers?)
7. Indicate your pricing strategy (How much would your customers pay in relation to your competitors?)
8. Long term goals (What is your future plan?)
9. Conclusion (A strong statement convincing the investors to invest in your business!)