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Choose a service you currently use ( education , haircuts, banking, etc. ) . Next, map out each step in the process of service delivery.

Choose a service you currently use (education, haircuts, banking, etc.). Next, map out each step in the process of service delivery. Then, select ways to provide innovation in that service, whether that is enhancing delivery or taking away features for a value-oriented offering.How well do you think it would appeal to consumers? Which target market(s) do you think would find it most appealing?

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