choose a specific brand from a hotel company of your choice (Courtyard by Marriott, Homewood Suites by Hilton, Hyatt House by Hyatt, etc.), research and analyze their market strategy and write 1,500+ word paper. When selecting a brand, please select a specific brand in a specific City - for example: Homewood by Hilton St. Jacobs Waterloo.

Consider the following questions:

• . Environment: Who are they competing with? What consumer and technology trends impact them? What cultural environmental, ethic, or political factors affect them?
• . Market Segment: Who are they marketing to? And how are they positioning themselves in their marketing segmentation?
• . Product: What are their product offerings? How does this make them competitive relative to their competition? What is their pricing, their brand and their approach?
• . Marketing: How do they advertise? This should include TV, Radio, Internet and Social Media. If the local hotel you are writing about is not advertising, then what is the rest of the brand advertising?