Choose an advertisement (TV, print, radio, outdoor, online, mobile) and answer the following questions based on that advertisement. A good paragraph response for each part.

1. What attention-getters are used in the ad? How effective are they? 2. How would you describe the target market for the ad? How effective do you think the ad is for appealing to that target market? 3. Describe how any memory/learning concept (e.g., message characteristics, receiver characteristics, environmental characteristics, memory concepts, schemas) can be applied in your selected advertisement. 4. Briefly explain how the ad appeals to needs (Maslows hierarchy) or emotions.