Question: Using slide #22 of the service line marketing for success PowerPoint presentation as a model (see Week 3 Multimedia), choose an early detection screening (e.g.,

GASTROENTEROLOGY SERVICES Referrals 20% 70% 10% From General Surgeons From Internists Self-Referrals

Using slide #22 of the service line marketing for success PowerPoint presentation as a model (see Week 3 Multimedia), choose an early detection screening (e.g., mammogram, hearing or vision, or diabetes screening) and develop a one-page business sourcing map detailing sources of business and their relative value for the organization.

GASTROENTEROLOGY SERVICES Referrals 20% 70% 10% From General Surgeons From Internists Self-Referrals 90% from 70% from MJ Internists & MJ Surgeons (18%) Family Practice Physicians (49%) 30% Other Area 10% Surgeons from Other Areas (2%) Intemists and Family Practice Physicians (21%)

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