Choose an industry. Answer all the following questions by giving company examples from the industry you chose.

1) Explain how companies reacted to COVID19 in terms of “segmented pricing”.

2) Companies had to adopt a multichannel distribution strategy after COVID19. Discuss the benefits and costs of this strategy from 1) buyer, 2) seller perspective.

3) Give advertisement examples for six of the informative advertising objectives (totally there are eight objectives).

4) Discuss the success factors for a viral marketing campaign. Give good and bad examples with reasons.