Online social networking is the interaction with external websites or service based on participant contributions to the content. It has gained enormous popularity, especially among young people. Websites such as Facebook, Instagram, MySpace, Twitter, etc. let you communicate with friends and strangers online, and build networks of friends linked by shared hobbies and interests. If used responsibly, these sites can be a positive and beneficial resource.

Consider social networking in cyberspace the same as your network of friends in real life, but when online you are exposed to additional risks and possible ethical issues. It is important to understand the potential security risks and know what precautions to take to protect yourself and your information.

a. Discuss any FOUR ethical issues arising from social networking. Give examples for each.

b. Your friend is considering setting up an Instagram page for her café. She would like to promote the café to potential customers and her friends through existing social network. Do you agree with her idea? Justify your answer.

c. You would like to suggest your friend using a viral marketing method for promoting her café through social media websites. Define viral marketing with an example.