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Choose an organization. What is its product/service? Nike is my organization Identify and list 2 marketing methods they are using to provide value (look at
- Choose an organization. What is its product/service? Nike is my organization
- Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
- Describe how the marketing methods build relationships with the consumer.
- What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both "value" and "relationships"? Why do you feel so?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
