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choose any business and draw a activity map Brainstorm a long list of unique/special aspects of your company. Include many different types of things assets,

choose any business and draw a activity map
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Brainstorm a long list of unique/special aspects of your company. Include many different types of things assets, resources, policies, culture and processes. Starting with the brainstorm will help you avoid missing things Then start with the most important differentiated benefit from the value proposition Then ask yourself "How do we deliver this?". Draw the cause and effect tree through several layers of cause and effect Do the same for each differentiated benefit from the value proposition. Note common causes Combine the cause and effect trees to one map, linked by the common causes Iterate, shuffle to make links clearer Ask is there anything important missing from your map? Can you explain the business logic behind every cause and effect relationship

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