choose any business-to-consumer product marketed by a local or regional company to export into an emerging country to which it does not currently export. address the following:

1. Situation Analysis: The focus of this section is to provide a situation analysis to help the reader understand the company's market objectives and choice of country. This part will include: company selection (including description, mission/objectives, and global marketing strategies) andcountry selection, including attractiveness compared to alternative countries (use two or three other countries); evaluation, including demographic and cultural description; and economic analysis (balance of payments, trade analyses, regulations, etc.).
2. Executive Briefing: Explain how to enter the market and what the company will do when it arrives.