Question
CHOOSE ANY RETAILER TO WRITE ABOUT 1.Based on the types of retailers described on the PowerPoint presentation, explain which type this one is. 2.Provide 5
CHOOSE ANY RETAILER TO WRITE ABOUT
1.Based on the types of retailers described on the PowerPoint presentation, explain which type this one is.
2.Provide 5 reasons that this retailer falls into his category (you can search the Internet for additional descriptions of the types of retailers).
3.If it had to change the type of retailer this company is going to be, which would be the easiest transition and why?Describe at least three things that would be required for this company to be called this new type of retailer.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
