choose either supermarkets or alcohol retail stores and make some comparisons. provide information on the basis of your visit and observations. Emphasize key differences/similarities noticed. You can include 2-3 photographs, to bolster your observations. Example

Features

Spirit World

Wal-Mart (72

nd

st)

Convenience Store (Specify)

Target market demographics

(age, gender, income, lifestyle)

Service level (high, low, medium -

what are the indicators?)

Comparative Price (make a

point, then take a similar product

and compare across)

Location - what consideration

might have gone into selecting it

e.g., the neighbourhood around

Comparative Store size

Notes on layout and how the

merchandise is displayed

Quality of lighting, furniture,

hardware, overall ambience

Product Mix Width

(narrow/wide)