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Choose five consumer goods or services segmented on the basis of gender but sold to both genders. Discuss any differences in the product or service
Choose five consumer goods or services segmented on the basis of gender but sold to both genders. Discuss any differences in the product or service attributes, and if so how they are marketed? Based on implied or actual differences do you agree with the marketing approach or would you have developed a different marketing strategy.
Please list any sources used. thank you
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