Choose from one of the following companies for group project assignment Hilton Hotels Marriott Hotels Four Seasons Hotels Walt Disney FAB FIVE (team 6) McDonalds (Pentagon Power) Starbucks Air Canada American Airlines Carnival Cruise Line Airbnb Inc The project will be done in two parts Part A will be a research paper on the selected company This research paper will be long and done correctly in (Important videos to remind you how toformat has been included in the major project folder to help you) For your research paper, you will discuss the following subtopics for the company you have selected An introduction overview of the company (brand) Discuss the products services offered to customers Which customers are the brand company targeting Develop a persona that the company could use to showcase a customer (an example of a persona has been included in the folder) What is the vision statement, mission statement and or value proposition for the company How does the company position itself in the marketplace Provide examples of how the company is being socially responsible (Remember in class we spoke about societal marketing which is the latest form of marketing) Discuss any loyalty programs strategies the company uses to build loyalty Discuss how does the company markets its products and services to its customers What is the customer sentiment generally on the brand Look for reviews, can you pick up any patterns what are common complaints and compliments about the brand Is the company responding well (The websitetripadvisor ca is great for reviews but there are a lot more sources of customer reviews) Do a SWOT analysis chart of the brand (company) (An example of a SWOT analysis is in the folder for you) End with a conclusion which includes your opinion on the effectiveness of the marketing strategies used, how well not the company is meeting the expectations of its customers based its value proposition and any recommendations you have for the company

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Choose from one of the following companies for group project assignment: Hilton Hotels Marriott Hotels Four Seasons Hotels Walt Disney - FAB FIVE (team 6)

Choose from one of the following companies for group project assignment:

Hilton Hotels
Marriott Hotels
Four Seasons Hotels
Walt Disney - FAB FIVE (team 6)
McDonalds - (Pentagon Power)
Starbucks
Air Canada
American Airlines
Carnival Cruise Line
Airbnb Inc.

The project will be done in two parts:

Part A - will be a research paperon the selected company. This research paper will be long and done correctly in (Important videos to remind you how toformat has been included in the major project folder to help you). For your research paper, you will discuss the following subtopics for the company you have selected.

An introduction / overview of the company (brand).
Discuss the products & services offered to customers
Which customers are the brand /company targeting?
Develop a "persona" that the company could use to showcase a customer (an example of a persona has been included in the folder)
What is the vision statement, mission statement and or value proposition for the company? How does the company position itself in the marketplace?
Provide examples of how the company is being socially responsible. (Remember in class we spoke about societal marketing which is the latest form of marketing).
Discuss any loyalty programs / strategies the company uses to build loyalty.
Discuss how does the company markets its products and services to its customers
What is the customer sentiment generally on the brand? Look for reviews, can you pick up any patterns - what are common complaints and compliments about the brand? Is the company responding well? (The websitetripadvisor.ca is great for reviews but there are a lot more sources of customer reviews)
Do a SWOT analysis chart of the brand (company). (An example of a SWOT analysis is in the folder for you).
End with a conclusion which includes your opinion on the effectiveness of the marketing strategies used, how well / not the company is meeting the expectations of its customers based its value proposition and any recommendations you have for the company.