Question
You need to develop a study that aims to help a high-end clothing company decide whether to invest in a personalized recommendation system on its
You need to develop a study that aims to help a high-end clothing company decide whether to invest in a personalized recommendation system on its online site.
Give an example of a study objective that would allow you to obtain the relevant information for this decision-making as well as a type of study to answer it.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
