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What do you find interesting or surprising about the information in the video (below is the link to the video)? How can you relate the
- What do you find interesting or surprising about the information in the video (below is the link to the video)?
How can you relate the video to the importance of marketing research?
https://www.ted.com/talks/ben_goldacre_what_doctors_don_t_know_about_the_drugs_they_prescribe
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
