Choose one of the following:

OPTION 1

Discuss the benefits for tourism and hospitality organisations of using a marketing orientation.

OPTION 2

Identify and discuss key trends that will affect the future development of tourism marketing.

OPTION 3

Focus groups are widely used, but also a widely criticised research technique. What are the advantages and disadvantages of focus groups? Describe the kinds of issues that might be investigated using focus groups with the tourism and hospitality industries?

you have to choose one option and give answer.

i need long explanation

please provide evidence