Imagine getting the following email from a friend of yours:

"Hello (insert your name here),

I hope all is well. I am reaching out for some guidance as well as some help if I can get it. Having been in quarantine and lacking social interaction for some time, it has come to my attention how important mentalhealth is. So, with that I am trying to establish a brand to spread awareness as well as be a support group for those struggling with it. I am calling it Mental Millionaire; I currently have an Instagram (@_mentalmillionaire) page as well as a website domain, I just don't have the website built yet. I want to be able to grow it organically¹. I plan on using the site to sell merchandise that helps spread awareness as well as serve as an outlet for events and everything else. And the social to just get the name out there and following. I am not sure how to go about growing, it or even how to find venders for merchandise.

Any input or help you could lend me would be greatly appreciated. Thank you for taking the time to read this, as I am sure you are beyond busy."

reply with an email that can guide the friend to grow their business. use your knowledge on marketing plans and feel free to use bulleted notes.