Choosetwoof the six tools of the promotional mix and use them as column headings in the table that follows. Then fill in the rest of the table by using the characteristics listed in the left column to describe the two tools.

Promotion Tool

Choose:Is itdirectorindirectcommunication?

Choose:Is itimpersonalorpersonal?

Choose:Amount of feedback - is itmuchorlittle/moderate?

Choose:Speed of feedback - is itimmediateor does itvary?

Choose:Content control -yesorno?

Choose:Sponsor identified -yesorno?

Choose:Speed in reaching large audience -fastorslower?