Choose your favorite retailer. Draw a positioning map, like the one shown in Exhibit $5-3$ in Chapter $5,$ which includes your favorite retailer, and competitors $($other retailers that sell the same or similar types of merchandise; at least $4$ or $5$ competitors$).$ You need to choose the proper dimensions for the positioning map to differentiate the company from the competitors. For example, for a bicycle retailer, the two dimensions could be: price for one dimension and assortment as the other dimension.