Choosing a Performance Measurement Approach at Show Me the Money The following job description is for an account executive at Show Me the Money, a payroll and HR solution providers similar to ADP, AmCheck, BenefitMall, Big Fish Payroll Services, Fuse Workforce Management, GetPayroll, Gusto, and others. Show Me the Money offers payroll, human resources, and benefits outsourcing solutions for small- to medium-sized businesses. Because account executives often make sales calls individually, their managers do not always directly observe their behavior. Furthermore, managers are also responsible for sales in their markets and for staying up-to-date on payroll Jaws. However, account executives are responsible for training new account executives and networking in the industries in which they sell products. For example, if an account manager 120 Part II System lm plementation is responsible for retail companies, then that account executive is expected to attend retail trade shows and professional meetings to identify potential clients and to stay current with the issues facing the retail industry. Account Executive Job Responsibilities 

• Performing client needs analysis to ensure that the major market services product can meet a client's requirements and expectations 

• Establishing clients on the host processing system 

• Acting as primary contact for the client during the conversion process 

• Supporting clients during the first few payrolls 

• Completing the required documentation to turn the client over to customer service for ongoing support 

• Scheduling and making client calls, and when necessary, supporting sales representatives in presales efforts 

• Keeping abreast of the major market services system and software changes, major changes and trends in the PC industry, and changes in wage and tax Jaw.

Question: Recommend a suitable performance management approach amongst results, behavior, and a combination of both approaches for the company. Justify and support your recommendations.