Chose an organisation. it can be a multinational, a charity, a small firm, or a public-sector organisation

Identify the critical roles of the marketing function related to the broader marketing environment.

Identify your chosen organisation's critical micro and macroenvironmental factors in a local and international context. Use appropriate tools such as PESTLE analysis to do the macro-environmental analysis. Macro environment factors may include Political, Social, Technological, Economic, Environmental and Legal factors. Describe these factors and how they may impact your chosen organisation.

Microenvironmental factors may include customers, competitors, suppliers, intermediaries etc. Describe these factors and how they impact your chosen organisation.

Explore how the marketing environment analysis can support your chosen organisation's marketing planning process.

A conclusion and references.

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