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Chosen Company: STARBUCKS 1. Identify the PESTEL of STARBUCKS : Of all forces what the most relevant? 2. Identify the organization structure (How many people,
Chosen Company: STARBUCKS
1. Identify the PESTEL of STARBUCKS : Of all forces what the most relevant?
2. Identify the organization structure (How many people, where are headquarters, HR structure within the STARBUCKS )
3. Identify the strategies of the STARBUCKS (According to the Porter's generic strategies)
4. Identify the competitors and their strategies
5. SWOT analysis of STARBUCKS
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