Question
Christy is the product manager for a new OTC cough suppressant brand Suppresin that was launched 6 months ago. According to her market research department,
Christy is the product manager for a new OTC cough suppressant brand Suppresin that was launched 6 months ago. According to her market research department, the brand now enjoys high share of mind and high share of heart among its target consumers. Consumers also perceive the product to be of high quality and priced competitively. While initial sales were promising, sales have not taken off as expected and the CMO is reluctant to spend any more on product development. What would you be your recommendation(s) to Christy to boost sales of Suppresin?
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