Question
Cisco Systems is a U.S.-based multinational corporation that designs, manufactures, and sells networking equipment. Founded in 1984, Cisco became a giant in the telecom industry,
Cisco Systems is a U.S.-based multinational corporation that designs, manufactures, and sells networking equipment. Founded in 1984, Cisco became a giant in the telecom industry, due in large part to the rapid growth of the Internet in the mid-1990s. Subsequent acquisitions (23 companies in the year 2000 alone) and globalization efforts further positioned Cisco as a dominant competitor in the technology industry.
After more than a decade of successful growth, Ciscolike many other companies in the technology sectorwas forced to restructure its organizational strategy in response to technological advancements and changes in consumer needs. Determined to stay ahead of its competitors, Cisco opted to transition from a decentralized operation that focused on individual customer groups to a more centralized operation that focused on technologies for all consumers. Combining their vision and strategy, Cisco then revised their mission statement to emphasize their continued authority on customer advocacy and its customer-centric culture. In 2013, Cisco released the following informal mission statement:
Our vision and strategyto become our customers' most strategic business partner by delivering intelligent networks and technology and business architectures built on integrated products, services, and software platformsis in our view, enabling our customers' success, as well as our own.
Explain whether alignment exists between Cisco's new centralized organization and its mission statement. Are they consistent with each other? Why?
Explain whether Cisco's organizational changes provided momentum for future business strategy and why.
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