Citychemo Manufacturing Sdn. Bhd. is Malaysian enterprise operating in theChemical Product and Preparation Manufacturingindustry. The company was established on February 02, 1994.A few of its popular products in the country areBad Lab Caveman Cleaner(3-in-1 Hair, Face & Body Cleaner) andGood Virtues Co.(lotions, hand cream and body shampoo).

Machineis the latest product which Citychemo will launch in the 3^rdquarter of 2020.It is a hair styling product for men that allow ones to style their hair in ways they never dreamed.The hair wax works well with different hairstyles and lengths, ranging from short to long, classic to modern, neat to messy, and textured to slick.

Citychemo would like to positionMachineto be the innovation of style that reflects modern men who want to stay ahead of the curve when it comes to how they look, feel and express themselves. A product made for, and made by the "early adopters" of trends before they become "mainstream".

• Propose amarketing communication planto increase the level of brand awareness as well as enhance its sales.
• Your proposal shall include everything fromselecting target market, suggesting positioning and slogan to formulating advertising and other promotional strategies.