Question
Click on the link and read the case study: https://bconline.broward.edu/content/Term2022/516885-BTM2BASM_MAR3323694090/IBM_Case.pdf?_&d2lSessionVal=1YEThR0qGKuXjzlbyGvqTltuw Discussion Questions: a. What is the primary objective of IBM's advertising. b. How have objectives
Click on the link and read the case study:
https://bconline.broward.edu/content/Term2022/516885-BTM2BASM_MAR3323694090/IBM_Case.pdf?_&d2lSessionVal=1YEThR0qGKuXjzlbyGvqTltuw
Discussion Questions:
a. What is the primary objective of IBM's advertising.
b. How have objectives of its advertising changed over the years?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
