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Click or tap here to enter text. 2. Your company manufactures hand tools for the do-it-yourself market in the United States, selling to Colorado.
Click or tap here to enter text. 2. Your company manufactures hand tools for the do-it-yourself market in the United States, selling to Colorado. Company executives have decided that the company needs to grow by expanding retail stores like The Home Depot and smaller local hardware stores like McGuckin Hardware in Boulder, internationally. They come to you and your team for advice. How would you decide which country to expand into first? Would you recommend customizing the product for this market? Why or why not? Click or tap here to enter text.
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