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Closing case :Competitive Advantage at Starbucks (pgs. 113 - 114), book strategic management theory 11th edition. Respond to the following questions CASE DISCUSSION QUESTIONS 1.

Closing case :Competitive Advantage at Starbucks (pgs. 113 - 114), book strategic management theory 11th edition. Respond to the following questions

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CASE DISCUSSION QUESTIONS 1. What is the value that Starbucks creates for 3. Does Starbucks have any distinctive competen- its customers? How does the company create cies? If so, how do they affect the business? this value? 4. Why do you think the performance of 2. How important have innovation, efficiency, Starbucks started to decline after 20052 quality, and customer responsiveness been to What was Schultz trying to do with the Starbucks' competitive position? changes he made after 2008

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