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Cn you please help me to critically evaluate the following statement ? Please give examples and much detail? We cannot hope to understand consumer behavior
Cn you please help me to critically evaluate the following statement ?
Please give examples and much detail?
We cannot hope to understand consumer behavior without first gaining some understanding of the meanings that consumers attach to possessions" (Belk 1988, p. 139). To what extent do you think products and brands are used as status symbols to communicate real or desired consumer identities.
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