Answered step by step
Verified Expert Solution
Link Copied!
Question
1 Approved Answer

Coca cola and Pepsi war Coca-Cola and Pepsi-Cola both entered China in the early 1980s. Coke expanded rapidly through a series of partnerships with local

Coca cola and Pepsi war

Coca-Cola and Pepsi-Cola both entered China in the early 1980s. Coke expanded rapidly through a series of partnerships with local 'anchor" bottlers and the Chinese government and by 1994 had 19% of the Chinese soft drink market. Pepsi, on the other hand, preferred equity investments in local bottling partners, and by 1994 had 9% of the market. Both companies face competition from large and small companies selling local soft drink brands such as Jianlibao, and a major challenge in obtaining broad-based distribution. Focus on developing a strategy for PepsiCola in the Chinese market. This should cover which products and brands to promote, how to distribute them, in which geographic region, and how to price and position them.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image
Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing The Core

Authors: Roger Kerin

8th Edition

1260483517, 9781260483512

More Books

Students also viewed these Marketing questions

Question

When, if ever, is a leader justified in using coercive power?

Answered: 1 week ago