Coca cola and Pepsi war

Coca-Cola and Pepsi-Cola both entered China in the early 1980s. Coke expanded rapidly through a series of partnerships with local 'anchor" bottlers and the Chinese government and by 1994 had 19% of the Chinese soft drink market. Pepsi, on the other hand, preferred equity investments in local bottling partners, and by 1994 had 9% of the market. Both companies face competition from large and small companies selling local soft drink brands such as Jianlibao, and a major challenge in obtaining broad-based distribution. Focus on developing a strategy for PepsiCola in the Chinese market. This should cover which products and brands to promote, how to distribute them, in which geographic region, and how to price and position them.