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Coca-Cola has 2800 different beverages. Not all of these beverages are available for sale in all areas, and certainly there is no retailer who offers

Coca-Cola has 2800 different beverages. Not all of these beverages are available for sale in all areas, and certainly there is no retailer who offers all 2800. What marketing decisions does the retailer need to make when deciding which of those 2800 to stock on its shelves? How can the distributor help the retailer with this decision?

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