Question
Coca-Cola having great marketing strategies. This brings to mind the 1985 introduction of the New Coke which was an unusual failure of Coke--or was it?
Coca-Cola having great marketing strategies. This brings to mind the 1985 introduction of the "New Coke" which was an unusual failure of Coke--or was it? Some people believe that it was a strategy by Coke to build brand loyalty and get a lot of marketing publicity.
Was this a failure or a planned marketing strategy to boost the Coke Brand?
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The introduction of New Coke in 1985 was widely perceived as a failure rather than a planned marketi...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
