Question
Coca-Cola look at how the company describes its distribution system by clicking on this link: http://www.coca-colacompany.com/our-company/the-coca-cola-system outline the indirect channel system based on the information
Coca-Cola
look at how the company describes its distribution system by clicking on this link:
http://www.coca-colacompany.com/our-company/the-coca-cola-system
outline the indirect channel system based on the information on the website? What value does each of the channel members provide to the end customer? What might you suggest they do differently?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
