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Coca-Cola's brand name is indicative of a(n) __________, while its marketing and distribution processes are indicative of __________. resource, capability intangibles, tangibles core competency, requi
Coca-Cola's brand name is indicative of a(n) __________, while its marketing and distribution processes are indicative of __________. resource, capability intangibles, tangibles core competency, requi
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
