Cola Wars Continue: Coke & Pepsi

Describe the business activities performed by concentrate supplier segment and the bottler segment.

Using the competitive forces model compare the attractiveness of the concentrate industry segment to that of the bottling industry segment.

Which competitive forces best explain why profitability is different between concentrate industry segment and the bottling industry segment?

How has the competition between Coke and Pepsi affected the industry's profits?

Perform a competitive forces model for one of the major non$-$CSD drinks segment in which Coke and Pepsi compete.

How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non$-$CSDs$?$