4 Re-read the case study around competitive intelligence and the pizza industry. In a small group discuss
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4 Re-read the case study around competitive intelligence and the pizza industry. In a small group discuss the following statement: ‘There can never be any convergence in values between the professional bodies representing marketing research and competitive intelligence because competitive intelligence is unethical.’
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Related Book For 
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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