3 You are a marketing manager for a company that manufactures adhesives for the construction industry. You

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3 You are a marketing manager for a company that manufactures adhesives for the construction industry. You wish to invest in an online focus-group study of construction engineers and architects. Explain how you would identify and recruit such participants from across the globe. What incentive(s) would you offer potential participants?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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