1.4 Re-read the case study around competitive intelligence and the pizza industry. In a small group discuss...

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1.4 Re-read the case study around competitive intelligence and the pizza industry.

In a small group discuss the following statement: ‘There can never be any convergence in values between the professional bodies representing marketing research and competitive intelligence because competitive intelligence is unethical.’

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 03:00 AM

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1.4 Re-read the case study around competitive intelligence and the pizza industry. In a small group discuss...

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Marketing Research: An Applied Approach

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