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Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Incorporated Kate Company Number of orders

Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers.

Jerry, Incorporated Kate Company
Number of orders 5 60
Units per order 2,000 220
Sales returns:
Number of returns 3 5
Total units returned 30 190
Number of sales calls 13 6

Colleen sells its products at $290 per unit. The firms gross margin ratio is 25%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business analytics software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs:

Activity Cost Driver and Rate
Sales calls $1,000 per visit
Order processing 200 per order
Deliveries 440 per order
Sales returns 290 per return and $6 per unit returned
Sales salary 99,000 per month

Required:

1. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Incorporated and Kate Company.

2. Compare the profitability of these two customers.

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