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Combining marketing mix allocation decisions (e.g. advertising budget, sales staff, retail space, inventory) is a situation best described under the umbrella term ______________ __________________ .

Combining marketing mix allocation decisions (e.g. advertising budget, sales staff, retail space, inventory) is a situation best described under the umbrella term ______________ __________________ . Group of answer choices

marketing mix

resource trade-offs

customer dynamics

managing resources

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