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Nowaders, all organisations want to be more successful than other competitors in marketing So, firms" success is dependent on various elements like they make accurate strategies, do plannings, controlling, coordinating, and managing several other things together to achieve targets. Thus, this becomes hard for a business to achieve all goals, but if company's management is good then they become successful. However, businesses also face many difficulties, which is caused by errors or mistakes in the organisations Management of inventory plays a crucial role in a company to achieve targets because inventories are the asset for every business. So, to control inventory there are several processes done by controllers but, they also face problems in inventory management. According to my point of view there are 3 main challenges which are faced by inventory controllers. First, stealing goods or theft, I think that theft of inventories is main reason because every company invest lot of money to get inventories in their stores or warehouses Some products are very expensive, and some are not, but despite of security systems stealing of goods happen on the daily basis. I think this occurs when some move inventory from one place to another and they manage to steal things. To avoid it, company should make track of every person who comes in contact of that product or firm can use advance software to keep an eye on products as well as who manages them. Second, damage of products, I think that this challenge is faced by every company, Damaging of goods occur in transportation or while leading and unloading trucks. I think damage of products leads to massive inventory loss, this can impact a company much more because if high value products got damaged so the company cannot provide that product to customers and firm can lass customers too. Third, shelf life of the products, according to me, company order mited products to use them wisely but, many products made by several procedures which cannot stay for long period, and they expire. For example, diary products, packed vegetables, breads etc, have very less shelf life, and for a company low shelf life equals to high inventory risk. We also see in grocery stores some products are expired and every customer always check the date of expiry regularly to avoid expired products. As a result, due to these difficulties business organisations will face loss in profits and sales of the company, which means it also affects capital of the firm as well as productivity Nowaders, all organisations want to be more successful than other competitors in marketing So, firms" success is dependent on various elements like they make accurate strategies, do plannings, controlling, coordinating, and managing several other things together to achieve targets. Thus, this becomes hard for a business to achieve all goals, but if company's management is good then they become successful. However, businesses also face many difficulties, which is caused by errors or mistakes in the organisations Management of inventory plays a crucial role in a company to achieve targets because inventories are the asset for every business. So, to control inventory there are several processes done by controllers but, they also face problems in inventory management. According to my point of view there are 3 main challenges which are faced by inventory controllers. First, stealing goods or theft, I think that theft of inventories is main reason because every company invest lot of money to get inventories in their stores or warehouses Some products are very expensive, and some are not, but despite of security systems stealing of goods happen on the daily basis. I think this occurs when some move inventory from one place to another and they manage to steal things. To avoid it, company should make track of every person who comes in contact of that product or firm can use advance software to keep an eye on products as well as who manages them. Second, damage of products, I think that this challenge is faced by every company, Damaging of goods occur in transportation or while leading and unloading trucks. I think damage of products leads to massive inventory loss, this can impact a company much more because if high value products got damaged so the company cannot provide that product to customers and firm can lass customers too. Third, shelf life of the products, according to me, company order mited products to use them wisely but, many products made by several procedures which cannot stay for long period, and they expire. For example, diary products, packed vegetables, breads etc, have very less shelf life, and for a company low shelf life equals to high inventory risk. We also see in grocery stores some products are expired and every customer always check the date of expiry regularly to avoid expired products. As a result, due to these difficulties business organisations will face loss in profits and sales of the company, which means it also affects capital of the firm as well as productivity