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Companies are Starbucks and Mcdonalds. need help creating a excel grid The main part of your project this week will ask you to pick ONE

Companies are Starbucks and Mcdonalds. need help creating a excel grid

The main part of your project this week will ask you to pick ONE of the companys change plan, and develop a communication plan for the company. This plan should be submitted by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication and identifying who will do the communicating. The grid for this project can be found in doc-sharing, entitled Grid for Week 6 Communication Plan.

Pick ONE of the communication pieces which you would have used which is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral.) Be sure to review the Week 6 lecture and the examples of communication plans and types there for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.

The real world aspect of this project is that you will write a 1-2 page analysis of one of the media pieces about one of the companys changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications which explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.

Grading rubric for Part 4 Communicating the Change

Item Content item Content points available

Excel spreadsheet grid

ID of stakeholders

8

Timeline of communication

8

Type of communication

8

Rationale

20

ID correct communicator

8

At least 4 Communication pieces listed on spreadsheet (no more than 6)

8

Your analysis of the actual communication plan as seen from the public eye.

20

Your sample communication piece.

20

Your reference page (at least 2 new references)

10

Total Points

110

More details about grading your excel spreadsheet:

You have properly identified the appropriate stakeholders

The timeline of your communication shows understanding of reality and attempt to be honest while ensuring no panic and production/service not interrupted.

The type of communications described show that you have a good grasp of proper, business communications

The rationale behind the communication makes sense

You have properly identified the right communicator for the communication

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