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Companies bringing out a new product can choose between two broad strategies: market-skimming pricing and market-penetration pricing. It is important to select the optimal approach
Companies bringing out a new product can choose between two broad strategies: market-skimming pricing and market-penetration pricing. It is important to select the optimal approach because there's no going back once prices have been established. Discuss the internal and external reasons for making the decision between the two strategies
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