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Companies compete with each other for consumer dollars. Which of the following are strategies that companies may use to respond to competition? Increase advertising and
Companies compete with each other for consumer dollars. Which of the following are strategies that companies may use to respond to competition?
Increase advertising and prices
Introducing new or improved products
Buying out the competition
Inspire brand loyalty
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Strategic Management and Competitive Advantage Concepts and Cases
Authors: Jay B. Barney, William Hesterly
5th edition
