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Companies face challenges and emergencies frequently. These require emergency management and rarely rise to the level of a crisis. A crisis threatens the viability of

  1. Companies face challenges and emergencies frequently. These require emergency management and rarely rise to the level of a crisis. A crisis threatens the viability of a company. Give one contemporary (current) example of a situation where a crisis management plan is needed for a business. Explain the importance of the plan in a couple of sentences.

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