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Companies often introduce products using a low introductory price. What are the advantages and disadvantages of this practice as they relate to customers, competition and
Companies often introduce products using a low introductory price. What are the advantages and disadvantages of this practice as they relate to customers, competition and company? Even though I have excoriated you not to ever do it, in what situation(s) might it be appropriate?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
