Company 1: Petronas

Company 2: Shell

a. Analyse how these TWO organisations use corporate communication to develop their positive corporate brand image and reputation. Provide real examples related to the organisations.

c. Compare the corporate communication strategies applied by both organisations to develop their corporate brand image and reputation.

d. To what extent the strategies applied by these organisations successful and maximize the new technologies in developing their corporate brand image and reputation? Justify your answers with actual examples.

e. Which strategy do you think is most effective? Why?